Fashion is not just about buying – It’s an industry that’s consumed in many ways. Think of those amazing fashion blogs that have great content and incredibly stunning photos, and many enthusiasts often spend hours browsing these websites. Designing a great fashion website can be confusing, which is why we have enlisted 7 tips that may come in handy.
- Use a website builder. If you don’t want to spend on web developers, consider using website builders. Some of these, such as Wix and Weebly, have great options for image sharing, and the website will be mobile-ready.
- Think of a readable font. More often than not, fashion bloggers forget the need for a more appealing but readable font. You may have to do considerable prototyping before choosing one.
- Keep the layout simple. The best fashion websites and style blogs are easy to use and navigate. You can rely on these for getting the content you want, because everything is well placed. Try and get a layout that works for your website’s purpose.
- Focus on visuals. A good blog that covers the best of fashion needs to have fresh, unique and original photos. Sometimes, you can choose to add sound to make the slides and image galleries more appealing, but the images matter more than anything.
- Get the prime photo right. This is the photo that people see when they first open the URL on a browser. This is one your second of gaining attention, and you want it to be more than just appealing.
- Focus on SEO. Ensure that all the SEO elements on the website are in order. Eventually, every blog, regardless of the niche and other factors, needs promotion, and SEO has a big role in that besides paid marketing.
- Color mix that stands out. Gone are times when fashion was all about mix of outrageous colors. Now, most websites base their color scheme on pastels, whites, greys and shades that don’t always scream a theme. Let the color stand out, often though minimalism.
If you are using a website builder, we strongly recommend that you check what they have on offer in terms of the layouts, themes and templates. Some like Wix, WordPress, GoDaddy, Weebly are pretty popular choices, and if required, you can always consider one of their premium templates, as long as it fits the needs of your website and explains the message well. Do a few experiments with the design before publishing.